Do you beleive that PR/ Advertising motives control the world? Think about it...How many advertisements do we see or hear every day? (the number is in the thousands). How many companies have PR positions. Think of the White House and their photo ops, and their speeches. How much of our society is aimed at forming and changing the opinions of the masses? Do you even know what is real and what is subliminal marketing? I'm an advertising major, and I am just curious what everyone else thinks, because my friends don't care and think I'm just nuts.
Advertising and PR? Tools to control the masses?
Sure look at all the CSI PROGRAMS running . Can you see how sense they started those shows, how much more the Legel system has convicted people with the products of that field. If you tell some one something is true long enough . Sooner or later they will start to be leave it. All they do is were you down.
Advertising and PR? Tools to control the masses?
Your friends in the same major. They have no futures.
You never heard of Marshall McLuen!
The year is 1958, the medium is television, the show is Leave it To Beaver, it is commercial time
Brillcream, a little dab will do ya, use more only if you dare, cause watch out, the girls will all persue ya, they want to get their fingers in your hair!
If they could, they'd do this commercial:
Brush with Ultra Bright. We warranty it'll get you laid!
That's a little to brash and a little to bold.
Is it true blondes have more fun!
They onced banned this tag line
Girl on a runaway stage coach
Help help
Man comes and jumps off horse and stops the coach. She thanks him and asks who is his
You may not beleive this, but my name is Granny Goose. I make an unusually delicious potato chip.
Now the question is, are you old to eat Granny Goose!
They dropped the %26quot;eat%26quot; part after a week
Another true one
Miller Genuine draft
I knew they were going to drop this one the moment I saw it
I want my Genunie Draft Miller
I want my GD Miller
Took only a week
It was gone
They cahnged it to MGD
Advertising guys know EXACTLY what they're doing!
They all have college degrees, they all want to write for network TV shows and all they get to do is 30 second spots
You have to be more clever than TV shows
Hi, I'm a MAC
And I'm a PC and I'm good for business and doing practical things
Mac: And I'm good for doing fun things like working with your pictures.
Pretty Japaense girl comes and in and snuggles up to the Mac
Mac: Hosia gosizmos! (To the PC) like working with this new Japanese digital camera. We speak the same language.
Of course the PC is fat, older, stupid looking and the Mac is young and preppie.
You have to grab an audience quickly
Wife to Husband: We need to talk.
Husband to Wife: Is this about the ring. A cubic zirconium looks just like a diamond.
She holds up her ring finger and looks at it with wide eyes
Husband: Is this about my time in a Turkish prison?
Wife (getting wise to him with her beady little eyes): You drank all the milk! (Holding up empty carton)
Got Milk?
You got 30 seconds to make them remember you
They sucked you in, slam dunked you and hit you with a tag line.
My friends in college filmmaking on our 30 second commercial project did a coup!
Black and white. Filmed at the Merry Go Round at Griffith park.
Girls and Guys
Levi Jeans
We see them having fun
We see the pants
We see them having fun
We see the label
We see them having fun
Close shot of the Levi Logo
Rod Serling's voice: Levi Jeans for good times.
That ws the coup. LEvi supplied them with some fresh jeans but when they went into the sound studio Rod Serling was there and they asked him if he'd do their narration and he said yes.
It floored the class!
They got top prize.
That commecial looked first rate. Just like Chiat Day would have done.
Lots of back sides
Lots of smiles
Lots of fun on the merry go round
Lots of label
Big name celebrity doing the tag
(he's Mr. Twilight Zone if you don't remember him -- watch the Twilight Zone marathon on the sci Fi channel).
I'm beatiful and I deserve it!
That was a tag line for Clairol, if I remember.
A variety of women did it, including Andie McDowel, Cybill Shepard and others.
Can you just imagine what they would do with Trojan Ribbed Condoms if they let them advertise it!
Imagine if they advertised battery operated sex toys on tv!
YOu missed the heyday era. When cigarettes were advertised!
Hit songs. The Benson and Hedges theme (The Disadvantages)
Guys walking into elevators with a cigarette in their mouth and the doors closing on the cigarette.
They're longer than the average cigarette and that can be a disadvantage.
That was an era. Everyone though MAdison Avenue would file for bankruptcy on the day they banned ciagrette ads on TV
I used to do Lawyer ads
Our practise deals with personal injury and wrongful death cases
(It was unethical to say %26quot;we specialize%26quot; in those days)
We believe we were the first commercial or even TV show to use the phrase %26quot;wrongful death%26quot;
YOu have NO idea what goes into a network ad!
They story board it.
The film the story board
The test it before an audience at preview places
THEN then film the real thing.
The most disgusting ad campaign I ever saw was Carl's Jr.
If it doesn't get all over the place it doesn't belong in your face.
Four guys in an office building with binoculars looking at the blonde across the street in another office.
They are talking about her and saying %26quot;watch out! Ah!%26quot;
Close shot of her white blouse with a red ketchup stain just over her left breast.
Tag line
If it doesn't get all over the place....
The Talking Gekko
Brilliant campaign
First ad
Voice over: Yeah, right Geiko Insurance is using a talking Gekko to advertise themselves, how lame!
It worked!
Made both Geiko and Gekko famous!
Who knew what a Gekko was before Geiko insurance!
A few zoologists!
I like there new one, too, this guys is not an actor, he's an actual Geiko customer, but we've hired an actor to help tell you about Geiko
Great ad idea!
Of course Barry Manilow's writing is still making McDonald's #1 after 45 years!
At McDonald's we do it all for you!
(again, he's before your time: %26quot;Copacabanna%26quot; and %26quot;Mandy%26quot;)
I expect to hear Carlos in the future:
Cadillac or McDonald's chocolate shakes
You're so smooth!
Remember, this is YOUR job!
YOU gotta make us WANNIT!
And you will get tough assignments
Kotex Tampons.
How do you turn them into #1!
How do you make A%26amp;W Root beer beat out Coke!
How do you make Playtex beat out Victoria Secrets!
That's an assignment for you
Once upon a time Playtex was the #1 bra in America
Now, how do you OUT DO Victoria Secrets!
Everyone is bashing Wal-Mart, what would YOU do to make them a friendly icon!
K-Mart is going under. What would YOU do to put them on top!
If you want to succeed you have to walk into K-Mart and show them how they can trample Wal-Mart and Target without going broke doing it!
That's your assignment GENIUS who now sees what Marshall McLuen saw in 1965!
My college professor, by the way, did is Doctorial proving McLuen's theroies are correct!
Now, go show me what a genius you are!
Impress me!
Make me like your 30 second idea more than I like the 1 hour show it's on!
Show me the mouse that roared!
